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EP #3 | What Is The HR Link? A People First HR Service for Small Business Owners

grounded hr podcast grounded hr youtube channel Oct 09, 2025

Listen to the episode here

HR in small business can feel overwhelming — especially when you’re juggling compliance, team needs, and growth with limited time and resources. Many owners find themselves stuck between expensive retainers and impersonal tech platforms that don’t meet their needs. In this episode of The HR Link: People-First Conversations, Amy shares a solution that helps you access practical, people-first HR support without the pressure.

 

In this episode, you’ll learn:

  • Why traditional HR services often don’t work for small businesses.
  • What makes The HR Link a flexible and people-first approach.
  • The key inclusions: monthly consults, chat support, and HR resources.
  • Who The HR Link is designed to support (and when it’s the right time to join).
  • How this service helps you move from reactive to proactive HR.


Small business HR doesn’t have to be complicated or costly. With The HR Link, Amy and her team provide qualified, timely support so you can feel confident in your people decisions while keeping your business compliant. By applying the proactive strategies shared in this episode, you’ll save time, reduce stress, and create a stronger foundation for your team.

 

Resources & Links

Explore The HR Link: ā https://www.groundedhr.com.au/the-hr-linkā 

Free HR resources for small business owners:

 

šŸ‘‰ Follow The HR Link on Spotify and Apple Podcasts, and subscribe on YouTube, so you never miss an episode.

 

Transcript

ā€‹[00:00:00] Hello, and welcome to today's episode. I'm super excited to speak to you about our number one amazing service today, the HR Link. It's so amazing that we had to name this podcast after it because we see that HR is the link that joins your business idea and the people that you. Employee into your business.

[00:01:00] And that link creates profits, creates success, and creates impact. So that's why we named our number one service, the HR link. Today I wanna talk to you about that service, who it serves, why we created it, why it got nominated for business innovation, and also. You know the gap I saw in the market when I had business owners coming to me saying that they weren't receiving the HR service they deserve. If you've been looking for HR support without a hefty retainer, then this is probably the episode for you. Couple of years ago, take a few steps back. We, through conversations with our clients, had identified that there was a gap in the market.

[00:02:00] Now I understand that there are large HR consultancies out there. There are also tech based HR support platforms, and I felt that none of those were tailored to the small business. Ecosystem. They were not tailored to the way that small business evolves, the way that small businesses happen. They can't afford these hefty really long retainers. Some of the stories I was given was that they were locked in for five years.

In Australia, a small business quite often doesn't last five years. How do you get out of these contracts? All of those things were, felt really pressured, is what these small business owners were feeling, that if they wanted to do things the right way, they were gonna have to pay big for it.

And in my view, that's not how HR advice should be provided. You shouldn't be pressured into things and lengthy contracts that you don't actually want.

[00:03:00] What we did, we wanted you to have peace of mind. We wanted you to have one-to-one tailored advice that was tailored for your business, not some cookie cutter approach.

And we know that you can't afford an internal resource. That's why we created the HR link. So the HR link is a. Retain a service that you pay for each month that provides you a couple of key inclusions. The key inclusions are you get a one-to-one monthly consult with a qualified HR consultant.

You get access to our community chat group, and this allows you to ask questions on the go from your phone, this community chat group. Is also a space where you get to learn. You get to learn from other people's questions and the answers that we provide.

[00:04:00] When you ask questions inside that chat group, you're not gonna get bots replying to you. You're gonna get an actual human. An actual human who knows your business, who is providing you tailored advice within 24 business hours. It's about that timeliness. We understand that small businesses need the advice now. They don't wanna sit on a phone and wait for a call center to answer in the hope that the person on the other end knows what they're talking about.

We want you to be able to access that advice without the waiting around. We understand you are busy, busy people. So you get the one-to-ones and you get the access to the chat community. In addition to that, we have a library created with various different documents, email scripts, master classes from different business specialists and.

[00:05:00] Heaps of different resources that will help you to build your business, build the structures that I talk about all the time, and not have to spend your time on Google in chat, GPT, or any of those kind of things to know that you're doing it in a best practice way. So there's some really cool inclusions.

I wanted to make sure that this service was very tailored. To small business owners and that you were getting advice that was tailored for you, not some cookie cutter approach. So who is it actually for? It is for the busy small business owner who has probably built their team to around five employees and but is not yet ready to outsource for a full retainer.

[00:06:00] You are still the driver of your business, but we are there as your supportive partner. Usually the clients we have inside the HR link have somewhere between five and 30 employees. That seems to be the space where you can thrive with our support.

The next thing I want to talk about is why is it different, and I guess I've covered a few of those things. We don't lock you in for a super long retainer. You can try us for just six months. And you can pay in full or you can pay by the month. Now. That's probably one of the key things, we fully trust that.

Our service is going to deliver, and so we have no qualms about it being a shorter initial period for you to join us. We also have a money back guarantee if you, in the first 30 days, don't love the service, don't feel like it's the best thing for you after you have engaged in all the parts of of the service.

[00:07:00] We're happy to give your your money back because we hold ourselves highly and we want the right service for the right people. the other part is that the people who are gonna be replying to you, I can guarantee that they are qualified in the HR space. You will not be getting advice from people who have been trained with scripts or don't actually have not studied in the HR field.

You will get advice from qualified HR professionals, so what's the overall aim of the HR link? It's to move you from a space where you are reactive all the time to being a little bit more proactive with your human resources.

[00:08:00] We want you to run regular performance appraisals. We want you to be able to have difficult conversations.We want you to be confident in what you're doing, but we also want you to be compliant and have things in place that support you in the business. Now I wanna reassure you that there is no pressure from us. We want the right service for the right people. So if you're still a little bit unclear about whether the HR link might be something that's gonna be really supportive for your business, then I would, we would love to have a chat.

We'll make sure that the link below is available for you to book a discovery call with us. We would love to have a conversation. We could even show you around the backend of the HR link and, make sure that before you join that you're really confident that it's the right thing for you.

[00:09:00] Finally, if you wanna check out more information or join us inside the HR link, then we'll make sure that all of the notes all of the links are below for you to check it out. Until next time, I hope that you have an amazing week and we will chat soon.

 

About The HR Link: People-First Conversations

The HR Link: People-First Conversations is the podcast for Australian business owners who want to manage their teams with clarity, care, and confidence. Hosted by Amy Christopherson, founder of Grounded HR, each episode brings you short, practical conversations that simplify HR and centre the humans inside your business.

Whether you’re hiring your first employee, navigating team challenges, or just want to make sure you’re “doing it right,” this podcast will give you the tools and reassurance you need.

New episodes are released fortnightly on Tuesdays at 7am. Subscribe now so you don’t miss an episode.

 

Connect with Grounded HR

 

Disclaimer

The HR Link: People-First Conversations is here to share people-first insights and education, not legal advice. Every business is unique, so we encourage you to seek tailored guidance for your own circumstances.

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